How to get the best deal for Internet without cable

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A breakdown of demographics and broadband availability from broadbandmap.gov

Best search tools for inexpensive Internet

You want an inexpensive, reliable Internet connection. That’s true whether you’re a cord cutter, or still paying through the nose for a cable subscription.

But how do you go about finding the best price for an Internet-only subscription? Every time you call a local cable provider for Internet service, they want to either sell you a bundle of services that you don’t want, or overcharge you for an Internet-only subscription.

Google can’t help much, unfortunately. Every time you type in words like “deals on broadband” or “best internet deals”, you wind up with less-than-stellar results. Comcast, Charter and Verizon dominate the first page of your search results in most parts of the U.S., and the rest of what you see might be somebody trying to sell you a related product.

There is some irony here. We rely on the Internet and search engines to direct us toward resources and information so we can make an educated decision. But for a variety of reasons, it’s more difficult to find this valuable information when it comes to shopping for the very thing that connects us to the Internet.

Bottom line here. You’re going to need to get a little pushy. What? You’re not the pushy type of person? Then how about being a little firm? Because that’s what you will need to be if you really want to get the best deal on internet service without cable. It doesn’t matter whether you get your Internet subscription from a cable, satellite or Internet service provider. Once you get your gameface on, you’ll need to school yourself on a few things, which I’ll be happy to guide you with.

I’m going to flesh out here a combination of my own research, experience of dealing with these companies and the very revealing findings of a Congressional investigation in June 2016 that delved into customer service and billing practices in the industry. The investigation was led by Sen. Claire McCaskill (D-Mo.), a ranking member of the Senate’s Permanent Subcommittee on Investigations. What her committee found was pretty amazing.

Tips and resources for the best Internet deals – finding all the providers

One of your best tools for researching Internet service providers in your town or city actually comes from the government. Broadbandmap.gov can give you a true lay of the land when it comes to Internet infrastructure in your neighborhood.

Just type in your street address once you’re on the site and you’ll get a listing of Internet service providers. The results will include the lesser known Internet service providers that you may not readily find in search engine results.

There’s a handy map on Broadbandmap.gov as well that’s worth looking over too. It includes data from the continental U.S., Alaska, Hawaii and Puerto Rico. But the site should only be one piece of your research arsenal.

Broadbandnow.com is also worth a visit. The site has compiled a tremendous amount of data using public reports and documents to compile listings that include smaller carriers, which you can’t find via a search engine. Nick Reese, a co-founder of Broadbandnow tells us, “We update regularly from data directly from providers in addition to what the US government releases from Form 477.”

Their blog has many useful tips on how to optimize your network for faster speeds, and creative ways to save money on your Internet bill. There’s also a town-by-town listing, and facts about government funding to expand broadband in each state. You will also get an idea of the highest and lowest speeds your local ISP’s will offer. I do take exception with their view on customer service reps at cable companies, which I’ll get into below.

DSLReports.com has industry news and forums, where customers like you share what they know about the best Internet deals where they live. Collecting all this information before you get on the phone to pick a new subscription is half the battle in saving money.

How do I get Internet if I live in a rural area?

Your choices will be limited if you live in a rural area. But all is not lost. For DSL service, you can check Verizon, Earthlink DSL and AT&T High-Speed Internet. But remember, DSL is not really optimal for streaming video. And your introductory price point will likely not include installation and equipment fees.

If you can’t get DSL service in your area, check into satellite service for Internet. Companies like Hughesnet Satellite, Dish Satellite and Exede Internet are all worth looking into. With these companies, you’ll likely be looking at the possibility of data caps as well.

TIP: You may also want to learn about things like access points, and ways to share Internet with a neighbor or nearby relative as a way to save some cash.

FIGURING OUT YOUR NEED FOR SPEED

Get an idea of what kind of Internet connection speed you’ll want before you get on the phone with a customer service representative. Remember, they don’t want to help you. They want to sell to you (and they get bonuses for upselling). They’re trained specifically to do this, and they get hours and hours of practice every week at their job.

Knowing what you want in advance can have a huge impact on how much money you can save each year. Netflix has its own Internet connection speed recommendations. For HD quality, they recommend at least 5.0 Megabits per second. But I’m guessing you will want to be able to stream more than one device at a time. So using the Netflix as a baseline, a 10Mbps stream should serve you well if you have Hulu streaming in one room, and HBO Now in another. That’s also assuming you have DOCSIS 3.0 cable modem and a decent router. I recommend checking out Daley’s Frugal Communications Guide. You may not go as hardcore as his plan for Internet and phone. At the very least, it gives you a great example of how you can dramatically lower your monthly bills. You can also read about my own path toward getting a 50Mbps Internet connection for $35 per month. Check out Cord Cutting 2017: the definitive guide with everything you need to know to see exactly how I keep my Internet bill reasonable. 

5 key facts to remember before calling for an Internet service provider

1) It’s always an introductory deal

Cable and satellite companies all work from a similar business model. They attract customers with an introductory rate that, for a time, may be a fair and competitive deal. That deal will change in a matter of months, and the price will go up (sometimes significantly). When you call back to get the price back down, you’re met with a calm, but firm resistance. I’m currently on an introductory rate for Internet that will last me 12 months. I also know exactly how much my rate will go up next year and the year after. So there are no surprises for me until after 2018. I only got this deal because I cancelled my service, and then pushed my customer service rep even further to get a lower rate. You can do the same exact thing. It’s not that hard. We’ll get into that in more detail below.

2) You’re quoted a price, but not fees

Let’s say a local cable company is offering an introductory offer of 25Mbps for $39.99 per month. Sounds pretty good, right? It does until your first bill shows up in the mail or your inbox invoicing you for $50. What happened? Fees, my friend. Even if you’re just subscribing to Internet, make sure you ask about the rental fee associated with your cable modem. We recommend buying your own cable modem. You could save between $5 and $10 per month from your bill. I personally found that my Internet speed improved substantially once I bought my own cable modem. I recommend the Arris SURFboard SB6183 in our review of best cable modems.

If you do wind up subscribing to cable again to get the best deal on Internet, be aware that you’re going to get hit with even fees than for rental of a cable modem. You will see line items like “broadcasting fees” or “regional sports network” on your bill that no customer service rep ever told you about. Cable companies began creating new fees as a way to charge customers more money in a way that did not affect the base price of programming packages that are advertised to you and me. Sound illegal? Maybe it should be. What I can tell you is that many customers routinely get upset about this style of billing. Congress even held a series of hearings on the matter. You can read the findings of the Congressional investigation yourself. Check out this graphic from their report on what direction broadcasting and other fees have been going in:

cable-fees-going-up

3) Data caps are another ugly toll

These are just another sneaky way to levy more fees on users. Except this is specifically aimed at broadband users streaming content on Netflix or a web page they are visiting. Watch too much Netflix and you get whacked with an extra charge. There has been mounting public pressure about the practice of data caps as a way to toll customers. This is where knowing the lay of the land comes in. If you live in a market where say Charter is based, you may benefit from the fact that they’re not allowed to impose data caps for the next seven years. If you live in a Comcast-only kind of area, you might be screwed. Or maybe not. Perhaps the Broadbandnow.com site that I showed you can point you to more of a Mom-and-Pop ISP that will do you a solid. I suggest that you also read a couple of articles, one in USA Today about why Charter dropped data caps when it acquired Time Warner Cable. The other story comes from the Consumerist, which has a story about how Comcast charged a customer $1500 for data they didn’t use. The Consumerist also has a whole section on data caps worth checking out. And we also found the Stop the Cap site amusing and informative as well.

4) Downloads, uploads & truthiness

ISP’s will brag about how much download speed they are capable of piping into your home. Good for them. They also may suggest to you that a baseline Internet package could slow you down, cause lags when you stream Netflix and so forth. The truth is download speed is the rate at which you can download something from a remote server. Most of the time, when a download slows down for you, it’s more likely the server — not your Internet connection. So getting a high speed Internet connection doesn’t actually speed up everything. Just remember, downloads are the rate you can download something from a remote server. Uploads is the speed at which you can post a photo on social media, or move some files to Google Drive.

5) Agents get incentives on “savings” and selling

Here’s the money saving part … There’s a lovely silver lining in the way many cable, satellite and ISP’s operate. They are terrified of losing you as a customer. They don’t want their steady stream of income (i.e. you) to go to someone else. That’s why the cable/satellite industry has both pooh-poohed the idea of cord cutting as a growing trend, and slyly got in the game of offering alternatives to traditional cable. (Hello, Sling TV and DirecTV Now!) There’s a ton of training that customer service reps (the pawns of the corporation’s chess board) undergo to keep you as a customer. The knights of the board are called “retention specialists” and these guys are the ones with the juice to give you the best deals on Internet service without cable. How do we tap into their special powers? First we have to understand why they want to “help” you and I so much. Retention agents at major cable and satellite companies are evaluated and compensated based on how well they can sell you more, even when you are asking to downgrade your service. Commissions can be a significant portion of retention agents’ salary. Commissions range from approximately 25 percent to 40 percent of retention agents’ salaries at Charter, Comcast and Time Warner Cable and DirecTV. These figures were compiled by Congress as the TWC and Charter merger were underway, but they’re still very telling. Retention agents are able to access their performance metrics in real-time. Draw your own conclusions with how that affects you when you’re calling trying to cancel or downgrade service.

 

If you want to downgrade from a cable and Internet bundle to just Internet service without cable, the best way to do this is to initiate the break-up. Call and insist that your last day of service will be at the end of the month. Be firm. Mean it when you call. You’ll meet quite a bit of resistance. They’ll ask what the problem is. Why do you want to cancel?

Their training is kicking in. And you can look at this diagram I’ve included which illustrates it nicely. The diagram shows the top-down approach that Time Warner Cable was using to retain as much of your current cable/Internet subscription as possible. Generally, this is fairly successful because most people don’t really want to get rid of their cable. They don’t want the hassle of removing their equipment and returning it. They just want a better deal. The truth is the cable company doesn’t want you unhooking their equipment either.

But to get that best deal for Internet service without cable, you need to get to the bottom of the scale I’m showing you. Somewhere between the “final save” and “maintain relationship”. You need to learn about the secret rates.time-warner-cable

READ: Congress discovers cable companies maintain secret rates that are never advertised

I got rid of my cable and Internet package, but ended up getting an introductory rate on my Internet ($35 per month) after being told that would never happen. How did I do that? You can read a blow-by-blow of my dialogue with them in our cord cutting guide. But here’s the short version: I started the call by giving them a date of when I was ending service. I ended the call saying that I would only remain their customer, and think about returning to cable someday (lie) if I got the $35 per month rate. That was not an advertised rate. But did I get it? Sure. Because I learned how to order off the menu, I was able to get a better deal and you can do the same exact thing.

For more information on this topic I recommend checking out: Cable & satellite TV employees trained to create fear, doubts in customers, and Inside the Box Customer Service and Billing Practices in the Cable and Satellite Industry.

Once you score the best deal on Internet service without cable, you might be wondering what kind channel bundles and streaming platforms are out there to replace your cable. Don’t worry. We have you covered. Read Cord Cutting 2017: the definitive guide for help.

Good luck and be sure to tell fellow readers in the comments below how you ended up getting a better deal for Internet service without cable.


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How to get the best deal for Internet without cable
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Our guide shows you how to get the best deal on Internet without cable, or a satellite subscription in any part of the United States.
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Cord Cutting Report
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